Alex Barad is a born-and-raised Angeleno; his connection to this city runs deep, not just to its neighborhoods but to its history. The golden age of Hollywood, iconic attractions, and historic architecture give Los Angeles its character, and Alex brings a genuine passion for the stories behind the homes he sells and the communities built by this rich heritage.

Alex approaches his work as matchmaking. He takes the time to understand exactly what a client is looking for and brings them only the homes that truly fit. That same discretion and instinct extends to his distinguished clientele. He focuses on protecting clients' privacy at every stage of a transaction, developing a deep network that allows him to find and sell exceptional homes off-market, quietly connecting the right buyer to the right property.

Before real estate, Alex started in the entertainment industry, grinding in the mailroom at CAA and working on film sets. These experiences gave him an early, firsthand understanding of how to work with high-profile clients, shaping the ease and polish he brings to every relationship today. Alex has a gift for making the process simple, smooth, and genuinely enjoyable. Having bought and renovated several of his own properties, he specializes in listing preparation, overseeing every detail needed to present a home at its absolute best before it hits the market.

Outside of work, Alex's time belongs to his wife and their two kids. When he can get away, you'll find him on the golf course, traveling, catching a movie, or out at one of LA's great restaurants.

A true Los Angeles native with a global perspective, Alex brings intimate local knowledge, refined service, and discretion to every deal he touches.